The mission of FarmHer is to document women in agriculture through photography. Recently I have been thinking (A LOT) about the purpose of FarmHer and how I can really, really do something good with it. Not just something good, but something worthwhile. Not just something worthwhile, but something that really changes people’s perceptions of a farmer.
Photography | First and foremost, I am a photographer. My goal is to use my camera and my vision to further this cause. FarmHer is about documenting women in agriculture. The only way for me to successfully join my passion of photography and my mission for FarmHer is to create these images in my style of photography. I want to show these women to the world and I want to do that through beautiful images. So, FarmHer is about women and it is about photography.
Style | This project is about documenting women. It never has been and never will be about posing people to create the perfect scene. There is a place and time for those types of photos and this is not it. Documenting for FarmHer means to follow and not dictate the photographs. My goal is to capture the beauty in the every day and my style is to show who these women are through subtleties. Subtleties that show these are women and portray that they are agriculture. Too often in our world, the beauty of a woman; of an image, is judged by a face. These are beautiful women, doing beautiful work and my goal is to bring an appreciation to what they do. If you read the whole story, written through my images, I hope you end with a great understanding and appreciation of that woman, that farm and the beauty within. This is why I encourage you to view my website and look at all of the images posted from each session. Each one tells a unique story, while the whole strives to be an overall movement.
Believe | This is a long-term project. I believe in the idea of FarmHer. I believe that the only way you change ideas and perceptions is consistency over time. These changes might be subtle, but I believe they will occur. When people see an image or idea regularly, they come to believe that it is way that things actually are. By infusing images of women in agriculture into farm imagery we can change the way people perceive a farmer. If you believe change is necessary and can occur, spread the word about FarmHer, tell your friends and family and come back to visit often.